Intentionality - Pointers and Filters

The transformation is all but complete. Ten years ago, for a given network's broadcast there were a certain number of viewers watching at any one time. Some were watching intentionally and for some it was just channel surfing. In some cases a show might be replayed again later and get a small second wave of viewers.

Now think about the huge change going on not just in the technology at work but in the social element and the reduction of randomness. A piece comes on somewhere in the world like Susan Boyle in this Britain's Got Talent from last Saturday, gets posted to youtube in various forms and has five million hits in three days. A posting of the same show's Paul Potts video from two years ago has over 43 million views. Most of the new viewers didn't watch the original airing, and almost all are watching it intentionally.

The link for a viral video gets sent to you (like it was to me), someone e-mails it, finds it in a Google search, or sees it in a school, club meeting or a church (i.e. the Jason McElwain basketball video). I probably wouldn't have come across Penn Jillette's videoblog about sincerity in your beliefs and being a "good man" if someone hadn't pointed me to it. The pointers, blogs, twitter, facebook, social bookmarks are ubiquitous (and they're all over the place too), and they have all but replaced cold-callers in qualifying an audience.

Whether it's the design of your car, the news you watch/read, or your presentation next week, there's a lot more intentionality involved - and expected in the details. "Leave nothing to chance" has taken on a new meaning. You get to choose, and with freedom comes... yes, responsibility.

Adapt, or be ignored.

Your audience expects it.

Technology and the 2016 Olympics

If you're interested in what kind of part is played by technology in the 2016 Olympics, and specifically the bid by the city of Chicago against the other contender cities, Rio de Janeiro, Tokyo and Madrid, here's an interview I did with Ellen Barry for TechRepublic.

Ellen is the CIO of the MPEA, which includes McCormick Place and Navy Pier. The level of technology, overall space and versatility Chicago offered to the International Olympic Committee in their recent visit is astounding. I'd say we've got a good shot at it. Be sure to check out the photo gallery link for some great shots - nice screensavers for Chicagoans (or former Chicagoans).

Apropos government, happy day between tax days! Today falls between Tax Freedom Day and Tax Day (the regular IRS one).