Viral Frog

You're a fly on the wall in the final minutes of a possibly-historic focus group: "...all in favor? All opposed? And the ayes have it -- 'Spiral Frog' it is... Meeting adjourned."

It's good to have something interesting about you other than your name, like being the new contender with iTunes in the music download market. More interesting is the shift in the model -- a sort of concession by the industry that driving the viral p2p music business with advertising is better than being made irrelevant by Limewire (or the Napster du jour).

The International Herald Tribune article says the advertising factor makes it complementary and not a challenger to iTunes' pitch-free $.99 downloads.

But it doesn't happen until the end of the year and in this dynamic market, this is an early announcement and certainly stands for potential revision. (Just make it before Christmas!)