There's something magical about technology, especially at those breakthrough moments. I'm not sure the iPhone is as much of an iPod-caliber breakthrough as Steve Jobs portrayed it at MacWorld last week, but he does have a David Copperfield air about him when he describes it.
Since technology often carries a certain magic, it gets used by magicians. The best of them bring some amazing technology to the performance, and then make it invisible. Which illustrates what the iPhone and other good technology does well - it makes the man behind the curtain invisible. When technology is really good, it disappears.
And if you haven't seen an excellent adventure/mystery/suspense film since "The Spanish Prisoner," check out "The Illusionist" which just came out on DVD. It's about magic and technology -- and disappearing.
