If you're a real ketchup fanatic -- here's an opportunity for you to put your marketing skills and your video camera to work a la Nick Dimondi and his $12 "Crash The SuperBowl" Doritos commercial. The catch? You've got to be a diehard Heinz ketchup fan (or possibly a great lawyer).
This time around, the "Top This" challenge is worth $57,000 (get it?) to the winning thirty-second video entry, which can be submitted on YouTube's www.topthistv.com web site. What a great opportunity for you creative marketers to get some breakthrough exposure. I'm predicting more of these yet to come.
