On the few occasions when I've watched these shows, I've been disappointed with the waste of time. This is a remarkable piece from "Britain's Got Talent" (a stateside version of American Idol) about real talent apart from showmanship and pop-culture sellability.
Part of the win is obviously in the surprise element from Paul, the cell phone salesman from South Wales. Something to keep in mind when you're making your marketing pitch (and we're all marketing something...).