A lot of people are in a hurry to break with the past, leave Q4 and 2008 behind and get on with their tabula rasa using the new social media tools, web 2.0, 3G, etc. OK, so did your new year's resolutions have to do with doing things better, or just faster?
Hopefully your marketing was structured and personal before and is going to get even better - and not just faster. In itself, the internet only makes things faster. It is excruciatingly ambivalent to good or bad and serves to accelerate the effects of either one. If your communication is powerful and relevant, it will get to more people faster. If you make mistakes and underestimations, the web will also syndicate those errors faster.
It's amazing how powerful good marketing is - even when it's not new; not flashy, just effective communication, as in the great communicator. See how long it takes you to figure out how old this thirty-second video is.
Effective presentations, web sites and podcasts still require, like the new nation, people who distinguish good from bad, technically and otherwise. It is wholly unsuited to any other, just much faster.
