OK, so the KFC Grilled rollout on Oprah didn't work out so well.Many locations were quickly out of any kind of chicken, and now that it's back, it's for paying customers only. (Is this the best path to new customer acquisition?) Your coupon is still good for about another week, you just have to mail in the accompanying form.
Wow. Grilled chicken is just not that revolutionary for me, and a form to fill out is the wrong response. If you're thinking like I am, you're unthinking KFC. A bad marketing plan has the potential to leave your business worse off than you started.
On the other hand, how about this deal: would you move up your scheduled plan to buy a new car if you had a chance to get it free? What if whether you pay or not were entirely dependent on the weather?
Weld County Garage in Greeley, CO is giving away their cars and trucks if it rains more than an inch on Memorial Day. If they do end up giving away cars, you can bet the publicity will be enormous, maybe even better than a spot on Oprah. There's something fundamentally intriguing about the outcome being based on the weather - kind of like the Spanish Armada.
Is it likely to happen? Better odds than the lottery - or free grilled chicken.
