Friday, June 18, 2010

Going from podium to Web


You've put together a stellar presentation for the big conference and are counting down the days. With a week to go, a tsunami/tornado/oil spill interrupts the plan and the conference is cancelled.

After hearing your practice run, your boss says, "We're going with this! Get Webex on the phone!" No problem, right?

Turning a classroom presentation into an online meeting requires some planning and rethinking. It's more than just making your delivery on a conference call.

A bicycle and a unicycle are two ways to get from here to there that seem similar, but the difference can add some new challenges. What you've done behind the podium may not translate seamlessly over to a web meeting.

Winning priority
is the first major difference to consider:

Unlike a physical event, attendance on a web presentation is entirely up to you and your team. You don't have the luxury of being an alternative in a handful of speaker sessions. Your message is competing with all the normal (and ever-increasing) priorities of everyone's workday. Clicking on an invitation is a routine commitment for most people. Each reminder of the value you've promised to deliver is more important than the last, up to the final "one hour from now!" e-mail.