Changing the rules

Have you ever gotten directions from someone with descriptions of one mile, two left turns, three stoplights, but no street address? And the ending address is what you really need to plug into your map application or GPS. The rules about giving directions have changed.

In business, you can adapt to the new rules like Verizon is doing with its rollout of 500 downloadable applications for their phones, (although new iPhone apps like copy & paste or a radio player came loaded on Verizon's Palm Centro last year). You'll also see the new rules about using your database to create most-popular and recommended lists, as well as offering text updates.

Or (sometimes) you can change the rules. Amazon changed the way we think about customer data, reviews and feedback. Now they're changing the way we think about books, as Adam Penenberg points out in the latest Fast Company, to adapt to the kind of rules Apple has already introduced for music.

The other option of course is to ignore the rules, as in the company formerly known as GM (of which you are now part-owner) and the major newspapers.

ASiQ Inflight - Just in Time for the iPhone

If you've been wondering what the holdup is in getting inflight internet access, here's an update in anticipation of ASiQ's low-cost solution within the next couple months.
Just in time for you to try it out on your new iPhone, depending on where you stand in Rogers' diffusion of innovations -- and your current contract with Verizon (whose service wins hands-down over AT&T but where Steve Jobs couldn't agree on the terms of the deal).