Ten Breakable Habits (slides from my live presentation)

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Ten Breakable Habits

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Ten Breakable Habits (for a remarkable presentation)

Here's an excerpt from this week's TechRepublic with a preview of my new book on presentations, coming out on February 12th. If you're looking for an easy way to get your next presentation to the next level, these are the first five of my ten recommendations for do's and don'ts:

1 - Stop: Being an information resource.

Start: Being the funnel, filter, and guru.

Put away the teleprompter. Presenting is more than giving a speech. You're changing data into information, knowledge, and with a little luck, wisdom.

2 - Stop: The train - there's no track.

Start: With the end in mind.

Invest the amount of preparation time in your presentation that will make it a winning experience for you, like an athlete whose first goal is self-improvement.

3 - Stop: Trusting the human ear.

Start: Polishing your shoes.

Don't keep it simple; make it simple. Transform a complicated thought or process into something that is easy to see and appreciate.

4 - Stop: Explaining your slides.

Start: illustrating your ideas.

The images you use will create lasting impressions if they connect with your words. We're a visual culture and need the combination of content and visual emphasis.

5 - Dont: Focus on everything.

Do: Build around a unique value proposition and an unrefusable offer.

The ability to define your message in terms of a UVP and UO is the central piece of making your presentation remarkable. Keep your other points ancillary to these two.

For a list of all ten breakable habits, see the article in TechRepublic's "10 Things" column here.

You can find more details on the book at www.tenbreakablehabits.com.

Delegating the details

In the new era of transparency, do you still have an assistant writing your letters and then adding your electronic signature from a generic, or worse, a do-not-reply e-mail address? You might as well just start deleting people from your distribution list, rather than end up in their auto-archive filter.

How about research? Are you like Tim Conway's classic executive calling Missis-a-Whiggins on the intercom every time you need a reference source? Have you ever gotten this amusing link sent back to you? (Probably not unless your admin is in the habit of testing your sense of humor.) Hyper-delegation often has a way of making you look unprepared and hollow when there's a follow-up question.

What should your admin be doing? Well, particularly if you're sending out e-mails to thousands of customers, prospects or employees, there's a great value in getting a critical review. The CEO who "announced" an acquisition that took place two years earlier could have surely used a second pair of eyes before it went out to all of the acquired company's employees, as well as the (literally) thousands of others. The school principal who makes routine spelling errors in his updates surely amuses some sharp-eyed students, but not necessarily the members of the PTO.

Just a reminder to take your communications seriously - and make them real - if you expect people to read them that way.

Empowering Messages

Are you interested in improving your business communication and networking skills? Lillian Bjorseth of Duoforce Enterprises has put together a tremendous program called "Empowering Messages." For a look at her newsletter and learning tools, click on her web site here. Thanks Lillian!