Thursday, April 19, 2007
How to make your product popular? Make it free (or dirt cheap).
Microsoft has just announced a plan to bump its user base up to about a third of the earth's population in the next eight years by offering its suite of office, academic and e-mail software at $3.00 a copy in developing countries, where the current versions are most often pirated.
The plan goes into effect later this year. Possible catch: will these third-world users have to apply for a MS credit card to purchase online?