The Wii is an innovative twist on videogaming -- no question about it. I had a chance to try it out recently with some friends and it is immediately obvious that in the words of another marketing pitch, "this changes everything." The next thing begging to be built into the package is foot controllers, which will make things even more interesting as the most popular video game of all time is FIFA Soccer.
But as great a product as the Wii is (too great in fact; Nintendo is now doing their best to "fix this abnormal lack of stock") their punchy marketing story certainly played a big part in its success. This is a great ad. Even after seeing it a few times, it's still fun to watch. It's got different levels of humor -- the smartcar, the stereotyped characters, the men on mission, and a bringing-the-world-together message. It's all about you. No wonder.
