Showing posts with label Oprah. Show all posts
Showing posts with label Oprah. Show all posts

Thursday, August 13, 2009

Healthcare and Twitter

If you've been watching the news, you've seen a kind of grass-roots approach to politics in the recent proliferation of "town hall meetings" on healthcare. Rather than just a platform for lawmakers to describe their positions, these are advertised as forums for discussion. Healthcare is a perfect topic as it resonates with so many people on different levels, especially the notion of adopting a federal "one-payer" system, but the number of people taking the time to attend an open meeting in August is still remarkable.

With the new hyperindividualism of the web, especially the rise of social networking sites, we think differently about who's listening. Just a few short years ago, there was much more "rational indifference" to this part of the political process. Showing up at the polls or watching a primary debate were still a duty and privilege, but with no expectation that your voice would stand out from the buzz. Enter Twitter, where you can have anywhere from hundreds to hundreds of thousands (in short order if you're @Oprah) listening in at a given moment to whatever you can fit into 140 characters or less.

It isn't even that surprising that if we stand up at one of these meetings it may show up on youtube or even national news the next day. (Jewel thieves in London this week burst out onto the street and were immediately being recorded on cell phones of passers-by.) Better get used to it. Everyone gets their ten minutes of fame - anytime.

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Wednesday, May 13, 2009

Unthinking Marketing

OK, so the KFC Grilled rollout on Oprah didn't work out so well.

Many locations were quickly out of any kind of chicken, and now that it's back, it's for paying customers only. (Is this the best path to new customer acquisition?) Your coupon is still good for about another week, you just have to mail in the accompanying form.

Wow. Grilled chicken is just not that revolutionary for me, and a form to fill out is the wrong response. If you're thinking like I am, you're unthinking KFC. A bad marketing plan has the potential to leave your business worse off than you started.

On the other hand, how about this deal: would you move up your scheduled plan to buy a new car if you had a chance to get it free? What if whether you pay or not were entirely dependent on the weather?

Weld County Garage in Greeley, CO is giving away their cars and trucks if it rains more than an inch on Memorial Day. If they do end up giving away cars, you can bet the publicity will be enormous, maybe even better than a spot on Oprah. There's something fundamentally intriguing about the outcome being based on the weather - kind of like the Spanish Armada.

Is it likely to happen? Better odds than the lottery - or free grilled chicken.