Seth Godin (All Marketers Are Liars) does this on a regular basis. So does fellow New Yorker and Pulitzer Prize winner Charles Krauthammer, whom I had the pleasure of meeting in person recently. No matter which candidate you're voting for next week, Charles has a knack for saying it like it is. He does it again in last Friday's Washington Post.
Wednesday, October 29, 2008
It stands to reason
If you're working for a monolithic, impersonal, quota-driven organization in these tough economic times, you're aware of the extra scrutiny people doing the "real selling" give to those applying the "marketing spin." Being under the loop makes it all the more important to stay above the fray, far from the madding crowd and be the voice of discreet but genuine candidness.
