Tuesday, October 14, 2008

Moving Toward 1:1 Marketing

How important is your customer relationship management solution to you? Do your customers know that you know them and are working to make their experience as personally relevant as possible? I've gotten two invitations in the last week that were addressed to "Dear Lynda" and "FirstName." Here's an interview I did in TechRepublic today with CRM expert Jon Cline that covers some great insights about the future of CRM. 

Thanks Jon!