Showing posts with label 1:1 marketing. Show all posts
Showing posts with label 1:1 marketing. Show all posts

Tuesday, June 01, 2010

What's a twitter/Facebook post worth to your sales pipeline?

Are you investing the right amounts of time and resources in new media marketing? What's your measuring stick for getting the right mix? Here's a short survey with several insightful questions from my friends at ic stars for small business owners (and anyone else who is interested in learning more about web marketing trends).

Some of the questions address preferences on the frequency of dialog (i.e. pages or videos per week), or with summary vs. detailed reporting, and how much a qualified lead is worth. You can choose to participate with or without disclosing your company, and your input contributes to making this grassroots research more complete, as well as letting you know how the rest of the participants responded.

Whether you are just curious about the crowdsourced response or would like to find out more about what ic stars is planning to do with the final results, take a look at the survey and think about the significance of asking yourself these timely questions.

ic stars is an outstanding technology training program in the city of Chicago. Take a look at the kinds of things they are doing here.

Tuesday, October 14, 2008

Moving Toward 1:1 Marketing

How important is your customer relationship management solution to you? Do your customers know that you know them and are working to make their experience as personally relevant as possible? I've gotten two invitations in the last week that were addressed to "Dear Lynda" and "FirstName." Here's an interview I did in TechRepublic today with CRM expert Jon Cline that covers some great insights about the future of CRM. 

Thanks Jon!