Everyone needs access to the law eventually.At some point, you're going to incorporate your business, write your will or get a copyright or patent. Ten years ago, a couple clever lawyers put their heads together and hatched the idea of making some standard things related to the law available on the internet. Today LegalZoom has been able to provide those services to over a million people, not eliminating all the paperwork and hassle, but a good part of it.
LegalZoom's CIO Tracy Terrill talked with me about his job combining technology and the law for an article in CBS Interactive this week. He brings a tech background from some other notable companies, including Universal Studios, Warner Brothers and Gartner.
One of the most interesting things going on with LegalZoom these days is their Facebook page, where attorney Joe Escalante masquerades as "Free Joe Friday," and has gained the page more than 50,000 followers with his gratis advice.
On social media marketing Tracy says:
"We're still in the early days of our social media presence, but things are starting to come together... Free Joe Friday is an example of that... We actually have about 10 times more followers on Facebook than on Twitter right now."
You can find the free PDF download of the entire interview here.
