Marketing should be clear, focused, unobfuscated... Why would you want to confuse your audience about what you are selling?
When you want to sell on impulse and not confuse with the details.
There's a particularly ambiguous commercial that comes up and I've tried to pick out any clue of what it is about before the final seconds -- party supplies? dance lessons? a nightclub? No, it's the Illinois Lottery.
It makes me think they don't really want you to think about what it is they're selling, i.e. casinos double the rate of gambling addiction within 50 miles. For every dollar of gambling revenue the state takes in, there are 3 dollars in social costs. The top state for suicide, divorce, gambling addiction and men killing women is Nevada. (Those aren't in the commercial - btw.)
But how else can we pay to educate our children and grandchildren? It sure does look like a great party for the first 25 seconds.
