Friday, September 01, 2006

Making Technology Relevant


In his book about transforming companies to the next level of business Good to Great, Jim Collins talks about knowing which technology is relevant and that you can't make good use of it unless it is relevant. He says there are three qualities you need to have to make technology relevant, and which allow it to truly accelerate your momentum. It has to be:


- technology you are enthusiastic about

- technology that drives an economic process

- technology at which you can be the best in the world


These are all intertwined and interdependent, but the best in the world stands out as a sure bet. In the interregnum, it's good to have the analysts considering you a contender for the crown, as Forrester does with BMC Software here.