Caribou Bumps The Brand Owner

Americans drink more coffee than any other country in the world.

So it's a big deal when the current brand owner (here's a little word association - coffee: ______ ) shows up as an also-ran. At least one reason Starbucks is closing stores and locking up for an afternoon of re-training is Caribou, a little company out of Minneapolis with stores in 16 states.

The atmosphere at every Caribou I've ever been to is great, and wi-fi is free, vs. a charge of about $4 for two hours at Starbucks, down from the old $10 rate. But those are the perks (ha!) - the core product is still the coffee right? While I've always thought Caribou's product was competitive, I'm no connoisseur, so take the results of the March Consumer Reports coffee survey. Caribou's Columbia Timana comes in second only to Eight O'Clock's 100% Columbian for flavor, and for you coffee-achievers, it's highest among the top four for caffeine content at 195 mg/cup. (Starbucks top brew comes in at #4, but that puts it in the "good" category, down a notch from the "very good.")

For the long haul, build your brand on a quality product and customer service (and a little caffeine helps too).

SEO Expertise

If you need some technical advice on optimizing search and making it work for you (and who doesn't?), Kelly Jones is an SEO specialist at Plexus Web who is remarkably good at what she does. I'll bet you won't be able to ask something she can't help you with.

Will "complications" with outsourcing serve to stem the tide of domestic job cuts?

Companies that are immune to the latest labor cuts don't seem to fall into any particular categories. Even stalwarts like Caterpillar, Sprint and Home Depot added to the more than 40,000 layoffs announced this week. There's some hidden pain in these numbers as well. Cuts in overtime hours and part-time or temporary workers don't show up.

Apropos hidden numbers, what if companies were required to state how many of their layoffs are domestic vis-a-vis offshored positions as a percentage of the total? Don't get me wrong. I'm a huge fan of the free market, but only when minimum standards for business practices are met. Somalian pirates do not qualify, for example. Nor does Satyam Computer Services, where State Farm is cutting 400 jobs because of fraud, which has also complicated things for PriceWaterhouseCoopers as two of its auditors responsible for Satyam's books were arrested in India over the weekend. Early last year, Moira Herbst was prescient in pointing out other risks and conflicts of reckless outsourcing in her Business Week article about the then half-million H1B-visa workers.

It may be wishful thinking, but the numbers of outsourced jobs being cut could actually become a statistic companies would be pleased to have splashed across the FOX News business page. My friend George Moraetes is a displaced State Farm consultant who would like to see that.

Ten Questions on Risk and Compliance with Joe Degidio

Got risk?

If you're a small (or large) business looking for new ideas and some prognostication on risk and compliance over the next few years, here's an interview I did with compliance expert Joe Degidio in TechRepublic today.

You can post a comment or add a question below the article. (FYI - they are going to ask you to do a one-time registration to make a comment, but this is a great publication and you should be registered anyway.) Thanks!

Synchronicity 2.0 (mashups)

Is it CNN or is it Facebook?  To quote the inimitable Bo Jackson, "Both."  

It's a cool mashup of CNN's video coverage of the inauguration with all your friends' simaltaneous discussion in a live forum. Apparently the idea went over fairly well as the site was maxed out on user-spots shortly before the ceremony started.  It's been unmashed again now, but bookmark the link for the next memorable event that comes up.

It was a good day for Twitter too.  The growing deluge of the world's most transient blog posts had about five times the normal amount of "tweets per second" during the ceremonies.  Of course, depending on who's in your "following" list, these might be anything from, "I just ate a bagel" to "Watch my new life-coaching video."  But here's a new twist on it - again with an interesting mashup.  Yahoo! has gotten together with the folks at Twitter to create "Tweetnews," which matches up the latest headlines and their sources with the related "tweets." This adds a bit of authenticity to the frivolity (and immediacy) of newsflashes on Twitter with a measure of mainstream corroboration.

Remember when the future was in plastics?  Now it's in mashups.

The Great Accelerator

A lot of people are in a hurry to break with the past, leave Q4 and 2008 behind and get on with their tabula rasa using the new social media tools, web 2.0, 3G, etc.  OK, so did your new year's resolutions have to do with doing things better, or just faster?  

Hopefully your marketing was structured and personal before and is going to get even better - and not just faster.  In itself, the internet only makes things faster.  It is excruciatingly ambivalent to good or bad and serves to accelerate the effects of either one.  If your communication is powerful and relevant, it will get to more people faster.  If you make mistakes and underestimations, the web will also syndicate those errors faster.  

It's amazing how powerful good marketing is - even when it's not new; not flashy, just effective communication, as in the great communicator.  See how long it takes you to figure out how old this thirty-second video is.  

Effective presentations, web sites and podcasts still require, like the new nation, people who distinguish good from bad, technically and otherwise.  It is wholly unsuited to any other, just much faster. 

Wait - he's taking my money?

Not long ago, I had a very smart (PhD) C-level executive tell me, "One thing we don't need on our home page is a bookmark button. I think people already know how to bookmark something." 

He could only have thought this by disbelieving or ignoring the advantage of custom bookmarks/feeds to your reader and the widespread use of bookmarking icons across the footers of literally thousands of web sites.  He let the relative simplicity of the tool's sophistication obscure the fact that for most people it has a high level of everyday usefulness.

The truth is we're all myopic in some way or another. It's dangerous to insulate yourself with your success (or degree/or title). A political heiress may need someone to tell her she's not cut out for the job. A governor may need someone to tell him that an FBI wiretap is probably not capricious. A pastor may need someone to point out that the huge slide about "Calvanism" should actually be spelled "Calvinism" (at least by the time the third service rolls around). 

Faithful are the wounds of a friend - even if she might not invite you to her Martha's Vineyard bash this New Year's Eve.

A very happy and safe new year to all of you, and all the best in 2009.  If you're a praying person, say one for me - I'll return the favor.

Do you have a mystique?

Every business needs a defining quality, call it a mystique or whatever you like. It's not your purpose statement or your elevator pitch, although it's probably included in those. It's that attribute your competition just can't duplicate - the thing you go to the trouble to do better than anyone else.

I attended a briefing this week at the Ritz-Carlton in Chicago and was impressed with one of their employees in particular. He's the head parking valet and his name is Kofi Boasiako. Kofi did his job so well, I honestly don't think anyone else could replace him. He took his work seriously, put things on a personal level and went the extra mile when there was a complication. I'm not easily impressed and I'm more than glad to mention it when I am.

As it turns out, Kofi works at the Ritz-Carlton for a reason. He's part of the mystique. That same afternoon, someone asked me if I had seen this article (I had not mentioned anything about the R-C in the conversation). If you can imitate this kind of attitude, you will stand out from the competition.

Whether it's your business or your own personal brand, what will ensure your success in tough times? Mystique (and your commitment to it).

Thanksgiving

In doing business of course, there's a bonus for being thankful to your customers.  They'll be less likely to think about going somewhere else.

 

But a more spontaneous general attitude of gratefulness is a mark of decency. When children aren't appropriately thankful, they ought to find themselves up in their rooms thinking about it. True thankfulness, whether it's to your host, your parents or your Creator is like wearing shoes, eating with a fork and other good manners - it civilizes you.

Even more importantly than its effect on others, being thankful gives you a heart attitude that will keep you from a prideful death-spiral that ultimately seeks to be beholden to nothing and no one.  To the contrary, a heart of real thankfulness is one that evokes generosity, as it did with Edward Winslow in his description of the first Thanksgiving in 1621, "...and although it be not always so plentiful as it was at this time with us, yet by the goodness of God, we are so far from want that we often wish you partakers of our plenty."

In tough economic times, you'll see more businesses opting for the default behavior (Walgreen's), which makes the few in the second category (Lands End), stand out all the more.  Taking your customers for granted (defining your competition differently than your customers do) will only put you in line for a government bailout.

Delegating the details

In the new era of transparency, do you still have an assistant writing your letters and then adding your electronic signature from a generic, or worse, a do-not-reply e-mail address? You might as well just start deleting people from your distribution list, rather than end up in their auto-archive filter.

How about research? Are you like Tim Conway's classic executive calling Missis-a-Whiggins on the intercom every time you need a reference source? Have you ever gotten this amusing link sent back to you? (Probably not unless your admin is in the habit of testing your sense of humor.) Hyper-delegation often has a way of making you look unprepared and hollow when there's a follow-up question.

What should your admin be doing? Well, particularly if you're sending out e-mails to thousands of customers, prospects or employees, there's a great value in getting a critical review. The CEO who "announced" an acquisition that took place two years earlier could have surely used a second pair of eyes before it went out to all of the acquired company's employees, as well as the (literally) thousands of others. The school principal who makes routine spelling errors in his updates surely amuses some sharp-eyed students, but not necessarily the members of the PTO.

Just a reminder to take your communications seriously - and make them real - if you expect people to read them that way.

The New Realities BSM Interview with Casey Kindiger

A couple years ago, the top-returned item in a google search of "BSM" was the "British School of Motoring." So it's a great leap forward already just to get to the clarification that it generally refers to "Business Service Management" (at least stateside).

Now for the next question, when a company says they do "business service management," what does that mean exactly? The entry in Wikipedia describes it as a "methodology for monitoring and measuring IT services from a business perspective" including both process and software. What it really amounts to is one of Peter Drucker's new realities of how you view and use technology to make your business work better every day.

If anyone knows what's at the heart of BSM, it's the CEO of IBM's top-ranked Tivoli partner and service management software reseller, Casey Kindiger. Here's an interview that just came out in TechRepublic where I sat down with Casey to ask ten questions about what is really at the heart of this new way of looking at the purpose of technology in business, as well as the three types of BSM players out there today.

It stands to reason

If you're working for a monolithic, impersonal, quota-driven organization in these tough economic times, you're aware of the extra scrutiny people doing the "real selling" give to those applying the "marketing spin."  Being under the loop makes it all the more important to stay above the fray, far from the madding crowd and be the voice of discreet but genuine candidness.

Seth Godin (All Marketers Are Liars) does this on a regular basis. So does fellow New Yorker and Pulitzer Prize winner Charles Krauthammer, whom I had the pleasure of meeting in person recently.  No matter which candidate you're voting for next week, Charles has a knack for saying it like it is.  He does it again in last Friday's Washington Post. 

The FOX News Legacy

Our family just got back from a whirlwind trip to Washington, DC over the weekend where we got to appreciate some of the uniqueness of the nation's capitol. After living in Berlin and San Francisco and Chicago and visiting some other incredibly beautiful cities like Zurich and Paris, it's always fascinating to notice the contrast in different urban settings.

The primary reason for our trip was to visit my oldest son Axel, who is interning at the only news show mentioned in the presidential debates and the gem of Rupert Murdoch's crown, FOX News.  The team at the station was very gracious and gave us a fantastic tour and even let us sit in on a live panel show covering the "generated crisis" with Bret Baier.  Here are a few FOX facts I found intriguing and highly encouraging:

- The FOX News Channel is twelve years old this month.

- Since January of 2002, FOX has ranked first overall in total day and prime time audience.

- Just last month, FOX had its second-highest rated month ever (the top month was April of 2003)

- Since 1997, FOX has grown from a 3% share of the total day cable news market to its current 39%.

- Special Report with Brit Hume, who came from ABC News in 1997, is the #1 cable news program in the nation.

Another tidbit every baseball fan is aware of this week is that FOX has the exclusive coverage of the World Series, where they've carried 10 of the last 12 matchups.

Moving Toward 1:1 Marketing

How important is your customer relationship management solution to you? Do your customers know that you know them and are working to make their experience as personally relevant as possible? I've gotten two invitations in the last week that were addressed to "Dear Lynda" and "FirstName." Here's an interview I did in TechRepublic today with CRM expert Jon Cline that covers some great insights about the future of CRM. 

Thanks Jon!

How much is your degree worth?

A good percentage of the people I hear from and work with have technology backgrounds - including degrees in information technology of one kind or another.  Here's an interesting survey being done this week by the innovative people over at TechRepublic for all of you who have pursued technology as an academic endeavor (and for managers and recruiters who hire people for IT positions!)  The anonymous results will be the basis for a special report on IT/IS undergrad programs and will include the importance of that piece of paper vs. hands-on work experience.  

(HINT: All of you who were at my presentation yesterday in Chicago should be interested in this!)

Upcoming Webinar Series on Service Management

I'll be hosting a webinar series on service management coming up in October if you're interested in ways to make your technology act more businesslike.  The series is a prequel to IBM's big annual Pulse event at the MGM Grand in Las Vegas next quarter.  The three webinar presentations will come from experts at generationE and IBM and will cover automating service management, service quality management, and the service desk of the future.  The first call is on October 8. For a full description and the registration page, see the link here.

More on the OODA Loop (and Presidential Candidates)

Here's an interesting piece by Charlie Martin in The American Thinker related to my last post on the OODA Loop.  That's right, McCain was a fighter pilot too... and evidently one with a tight combat envelope.

Judgment, Leadership, and the OODA Loop

Heard a great presentation this week at the Technology Executives Network from Major Matt Tracy, USMC, a decorated officer with some recent combat experience, notably in Haditha.  One of his main points had to do with the OODA Loop popularized by fighter pilot (Col) John Boyd in the 80's.  

Tracy is by current MOS (profession in civilian-speak) a recruiter, but his premise was that this kind of fast, ultra-dynamic, guerilla-warfare mindset is highly valuable in the corporate marketplace as well.  I also appreciated his emphasis on character in both worlds, which you would expect from an officer in the corps of course.

Making good decisions involves exceptional judgment and a willingness to take responsibility for them (as opposed to being hired as an axe-man to carry out a RIF and then skating off with a big cash bonus from Houston). Good judgment is not leadership though. Great leadership inspires ordinary people to do extraordinary things. And it is much more rare.

And because of that unfortunate paucity, (have you noticed?) people are sometimes put in management positions who have more judgment than leadership. Let's avoid that when we can.

Miraculous (or just remarkable)?

What's miraculous is hard to define and it's certainly subjective, but a lot of miracles and personal sacrifices seem to go largely unnoticed.  Which should make them all the more remarkable to us when we do recognize them - and let someone know we appreciate their work to make something extraordinary happen.  It doesn't take much folks, and it's part of good leadership.  

(OK, I'm jumping down from my soapbox now, but I do think this is important - and too easy to pass up.)

What's that snazzy new icon?

I understand some people are just going to be loyal to one browser.  For better or worse, I'm finding things that work better on each of three or four now.  The new Google browser has some easy-to-appreciate smoothness and seems to be at least as fast as Safari - and it comes with its own nifty (if a bit lengthy) cartoon...

I like the idea of rolling this out and having a mammoth userbase for a more thorough beta.  Possibly an idea to be adopted with the release of the Android phone.  There's a great article by Ed Catmull in the September Harvard Business Review about how Pixar realized that operating different areas of its business with differing standards was "bad for its soul."